Project Overview
This project aims to create a dynamic 3D kinetic logo for Algebraist Coffee, a Chinese local coffee brand started at 2015 in Suzhou. Their original 2D logo is a visualization of the extraction process of making coffee. Inspired by their original logo, this project will bring the brand identity into motion, emphasizing interactivity, transformation, and a futuristic digital presence.
Original Brand Concept
Making coffee is like doing algebraic calculations, only by comprehensively calculating the type of coffee beans, the roasting method, and the extraction method, can one create a taste exclusive to an algebraist.
Quantify coffee with mathematical formulas, establish detailed "coffee parameters."
Concept & Design Approach
The kinetic logo will build upon the mathematical themes of Algebraist Coffee by incorporating algorithmic motion principles. Key elements of the design include:
· A 3D representation of the original logo, adding depth and spatial dynamics.
· An interactive system where users can control variables, such as triangle color, thickness, and acceleration speed.
· A programmatic framework using p5.js to create a smooth, fluid animation that aligns with the brand's mathematical theme.
· A minimalist yet futuristic aesthetic, ensuring the kinetic motion enhances the brand’s identity rather than overwhelming it.
Objective
By developing this kinetic logo, the project aims to enhance Algebraist Coffee’s digital presence while staying true to its mathematical identity. The interactive motion will not only serve as an engaging branding element but also as a visual metaphor for the precision, balance, and innovation that define both mathematics and specialty coffee.
Website: Algebraist Coffee Kinetic LOGO